- By Topic
The Federal Trade Commission has submitted a report to Congress this week detailing the steps it is taking to improve the accuracy of the national Do Not Call Registry.
The report is mandated under the Do Not Call Improvement Act of 2007, which states that the FTC “shall periodically check telephone numbers registered on the national ‘do-not-call’ registry against national or other appropriate databases and [remove] from such registry those telephone numbers that have been disconnected and reassigned.”
The report states that it will comply with the act by working with a subcontractor that will “analyze the history of a phone number in the National Directory Assistance (NDA) database and in the daily database updates of disconnected and newly connected numbers to identify phone numbers that have undergone a complete household turnover.”
Once a month, the Registry is compared against the database of numbers maintained by the subcontractor to remove those telephone numbers that have been coded as disconnected and subsequently reassigned. The subcontractor is also actively working with the wireless telecommunication carriers in an effort to obtain from them cell phone connection data.
According to the subcontractor, 5 percent of landline phone numbers that are incorrectly included in the registry will be removed by using the new procedures. The subcontractor also estimates that the percentage of those numbers is about 0.25 –0.50 percent of the list per month.
According to the FTC, the Do Not Call Registry had 168 million numbers on it as of July 31.
Connect with Magazine, eMedia & Publishing Industry Peers