ROSTER

Recent/upcoming launches include AllGreen, Mountain Time and Argyle.

By AD Staff
Wednesday, January 2, 2008

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LAUNCHES

December

AllGreen Magazine (CT edition) and its companion Web site (AllGreen.com) will serve as a clearinghouse for environmental news, events and information. AllGreen will be mailed with Hartford Magazine and CT Business Magazine. Frequency: Quarterly Cover Price: N/A Circulation: 100,000

Living Craft focuses on women, family and children who “value working and creating with their hands while using natural materials.” Contents of the magazine offer a wide range of projects and suggestions for making toys, apparel, gifts and seasonal items. Frequency: Quarterly Cover Price: $6 Circulation: 25,000

LA Tails and City Tails join twelve other regional editions of The Tails family next year. Topics include responsible pet guardianship and awareness of animals, respect for pet companions and providing community solutions and empowerment. The magazines can be found in pet-related businesses, bookstores, coffee shops and libraries. Frequency: Semi-Monthly Cover Price: Free Circulation: 675,000

Akron Means Business focuses on profiling businesses and people in  Akr-on, OH, and providing product and service news. Frequency: Quarterly Cover Price: Free Circulation: TBD

Scientific American Body is the newest edition to the Scientific American brand. The focus is on science behind health and wellness. Content covers physical and mental health, aging, environment and green education. Frequency, Cover Price, Circulation: TBD

Mountain Time is a lifestyle magazine for the country’s most affluent mountain retreat communities. Topics cover local events, social gatherings, and celebrity sightings along with editorial features. Frequency: Bi-Monthly Cover Price: TBD Circulation: 180,000

January 2008

The Counter Terrorist, published by Security Solutions International, targets first responders and will be reporting on anti-terror information as well as breaking news coverage. Topics cover homeland security and intelligence to specialized products and advanced technologies. Frequency: Quarterly Cover Price: N/A Circulation: 100,000

Masters Cycling targets cycling enthusiasts 40-years-old or older. Content covers topics on road racing, mountain biking, cyclo-cross, national championships, local clubs, cycling travel, tours, gear, nutrition and training. Frequency: Quarterly Cover Price: TBD Circulation: TBD

New Heights offers residents and business owners in Tampa, FL and the surrounding urban area news about the revitalization of the collective community. Cover Price: TBD Circulation: 15,000

Texas Diversity Magazine targets business professionals, educators, students, government and non profits. The magazine focuses on the benefits of diversity and the impact of business performance. Frequency: Tri-Annual Cover Price: TBD Circulation: 100,000

February 2008

DuLuth Superior Magazine is for residents of St. Louis, Carlton and Douglas counties in Minnesota. Stories will cover the arts scene, restaurants, recipes, outdoor activities, fashion and health. Frequency: Monthly Cover Price: N/A Circulation: 20,000

Argyle, published by Bassett Media Group, is a Canadian lifestyle magazine targeting top executives interested in money, style, leisure and sport topics. Frequency: Quarterly Cover Price: Circulation: 75,000

On Makeup Magazine is made for the professional makeup artist. Topics cover forms of makeup, makeup artists and makeup artistry. Content also includes profiles, products, trends, techniques and inspiration. Frequency: Quarterly Cover Price: $9 Circulation: TBD

March 2008

Feel Better Magazine, published by Active Interest Media, Inc, is a custom publication for Pharmaca Integrative Pharmacy.  Pharmaca’s objective is to educate consumers on how to achieve a healthier, happier life. Additionally, it will cover the most current alternative health news and feature holistic and traditional products care as well as beauty products and gifts. Frequency: Bimonthly Cover Price: Free Circulation: 80,000

Virtualization Review, published by 1105 Media, targets senior-level administration for large organizations. The magazine concentrates on issues about virtualization technologies, products, news and solutions to make aspects of IT more efficient. Frequency: Monthly after Aug. issue Cover Price: N/A Circulation: 40,000

April 2008

The Players’ Club, published by Doubledown Media LLC in partnership with former baseball player Lenny Dykstra, will feature financial advice for professional athletes. The goal is to show young, high paid players how to manage and enjoy their money. Copies will be sent directly to athletes in the 10 major sports including: baseball, basketball, football, hockey, soccer, professional tennis, golf, NASCAR, Formula I, agents, team management, team offices and financial advisors. Frequency: Monthly Cover Price: N/A Circulation: 20,000

REDESIGNS/RELAUNCHES

Success will be targeting well-educated professionals between the ages of 30 and 55 when it relaunches in March. Content includes business, relationships, wealth and well-being.

Beginning with its March issue, Latina will become more stylish. Fashion and beauty will move up in the magazine and double in pages, as entertainment and food coverage will be minimized. The style pages will change from displaying moderately priced items to featuring luxury pieces. Additionally, the magazine plans to increase its rate base by 8.7 percent to 500,000 with the February issue.

The History Channel Magazine will be increasing its circulation to 275,000 effective with the March/April 2008 issue. Since its launch in 2003, the magazine has seen a 175 percent increase in circulation.

FamilyFun Magazine’s total adult audience has jumped by 8.5 percent from 4.7 million in spring 2007 to 5.1 million in fall 2007. This increase represents an 18 percent growth from last year.

The New York Times Style Magazine will soon launch NYTimes.com/T Magazine as an online publication that will show the magazine in a digital format as well as provide a daily update on the Web for T readers. Site features include a blog posting the newest fashion and style news called “The Moment.”

BrickJournal, a two-year-old digital magazine for Lego enthusiasts, will launch a quarterly print edition in February 2008, which will be sold in bookstores and on newsstands nationwide.

Folding

Newport Communications will shutter Roadstar Magazine in January...Martha Stewart Omnimedia will fold Blueprint following its Jan/Feb issue.