The 2009 Audience Development All-Stars

11 individuals central to the ongoing transformation of our industry.

By Chandra Johnson-Greene and Bill Mickey and Karlene Lukovitz
Monday, March 30, 2009

Welcome to the third-annual Audience Development All-Stars. Once again we present you with a group of stellar individuals who have been among our industry’s most creative and innovative professionals.

If we were on the brink of transformation as a market last year, then this year we’re well into it. We’re finally seeing, on the heels of some truly innovative companies, more organizations beginning to merge their multiplatform audience development teams, strategies and tactics into more centralized operations. That, and a challenging economic outlook, have resulted in some unique and never-before-seen audience development, circ and consumer marketing opportunities.

For the third year, this list reflects what the magazine tries to accomplish with every issue—a melting pot of tactical and strategic ideas that propel the audience development community, and the publishing industry as a whole, forward.

This list is not all-inclusive, nor is it a recognition of a lifetime of work. Our industry has countless individuals who do heroic work with very limited resources. This list, however, highlights some of the best and brightest—associates and executives alike—who have been leveraging an entrepreneurial spirit to stay ahead of the curve in innovation. As we say each year, these are the folks we’d want to recruit if we were building a first-rate team of audience development superstars.

The Team

AQCUISITION & RETENTION MARKETING
Sarah Jack, Time Inc.

DATA ANALYTICS & RESEARCH
Jason Revzon, Taunton

DATABASE MARKETING
Todd Leiser, Rodale

DIRECT MAIL
Christopher Gaydos, Reader’s Digest Consumer Services, Inc.

E-MARKETING
Walter Rosenthal, Bonnier

EXECUTIVE MANAGEMENT
Denise Robbins, NewBay Media

FULFILLMENT
Karen McEnroe, Hearst

INTEGRATED MARKETING
Christine Shappell, Advanstar

MENTORING
Gloria Adams, PennWell

NEWSSTAND
Alan Press, The Economist

ONLINE AUDIENCE DEVELOPMENT
Michael Silberman, NYMag.com