Six months after announcing a name change, Association Media and Publishing—formerly known as SNAP—is now debuting a new logo and graphic identity.
The new logo features a text solution that states “Association Media & Publishing” using a color palette of rust, green, blue, grey and black. The logo is primarily presented in a square, which, according to the association, has greater utility within various social media platforms.
"Our shift to a new brand and a new look symbolizes the strategic transformation under way within Association Media and Publishing,” executive director Amy Lestition, CAE, said in a statement. “It also reflects the fact that, while our association has a long and proud heritage, we believe this logo captures our desire to include association professionals that work in all forms of media within our association.”
In addition to a new name and logo, Association Media and Publishing, which serves the needs of association publishers and communications professionals, has also formed a new membership structure with publication names and a Web site coming within the next few months.
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