BPA Member Use of Digital Editions Continues to Rise
The number of members reporting digital editions rose 18.2 percent in June 2009.
The number of BPA members reporting digital editions rose 18.2 percent to 338 in June 2009 from 286 during the same period last year, according a statement released today by BPA Worldwide. On average, electronic editions made up 15.4 percent of total circulation for all BPA members reporting them on their June 2009 statements.
"For subscribers, digital versions offer timeliness and accessibility through laptops and mobile devices, as well as easy archiving and search capabilities and user-friendly features like hyperlinks to pertinent sites,” president/CEO Glenn Hansen said in a statement. “Advertisers benefit from reaching expanded markets and segments, as well as from the value-added reader experience that can be provided."
BPA has also released its ranking of member publications by digital subscribers with Oracle Magazine again leading the way with 176,600 electronic edition copies for the six-month period ended June 30, 2009, followed by newcomer Angie’s List (164,526), eWeek (75,000); Computer Weekly (51,946); and eSchool News (45,972).
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