CEO Perspective 2010: Living in the New Audience Era
Recovering from the recession, and positioning for the future.
It used to be that media companies had a clearly-defined role. They created great content, and built markets around that content. Audience development professionals used their skills to attract people to those communities based on the strength and exclusivity of the content.
Now, though, the rules have changed. Where once there was media company and community in a binary relationship, now media companies are just one voice among many in the community as the Internet and social media have enabled anyone who wants to be a publisher to go ahead and publish.
As the industry emerges from the recession, it’s this new reality that audience development professionals will need to confront. In this special section, we’ve asked some of the smartest suppliers in the industry for their take, and their counsel to you, on how to thrive in the days ahead.
Rich Maggiotto, President & CEO, Zinio
Michael Biggerstaf, CEO, Nxtbook Media
Malcolm Netburn, Chairman & CEO, CDS Global
John F. Papalia, President/CEO, Statlistics
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