Consumer Ad Pages Plunge 26 Percent in 1Q

Ad revenue drops 20 percent.

By Matt Kinsman
Tuesday, April 14, 2009

Ad pages in consumer magazines dropped 26 percent while ad revenue fell 20 percent in the first quarter of 2009, according to MPA’s Publishers Information Bureau.

This comes one week after ABM’s Business Information Network reported that ad pages for b-to-b magazines fell 27 percent in January 2009 compared to January 2008, while revenue dropped 21 percent.

While a majority of the magazines tracked by PIB posted double digit declines in both pages and revenue, some of the largest drops came from Conde Nast’s Portfolio (down 60.9 percent in pages, Country Home (down 65 percent in pages) and music magazine Blender (down 55.9 percent in pages), which announced last month it ceased publishing with the April issue.  

A handful of titles posted ad page gains, including Muscle + Fitness (up 19.1 percent in pages), National Journal (up 42.1 percent in pages) and OK Weekly (up 22.4 percent in pages). While Sports Illustrated fell 28 percent in ad pages, SI for Kids jumped 30.3 percent, according to PIB.

Related Links

B-to-B Mag Ad Pages Down 27 Percent in January

Blender Folds