Hello! Middle East Wins BPA House Ad Contest

BNP Media's ad came in second, while Motivate placed third.

By Chandra Johnson-Greene
10/15/2009 -09:36 AM

BPA Worldwide announced this week that Hello! Middle East has been named the winner of the first annual “BPA House AD Creative” competition, which encourages members to submit
their own original house ads promoting the value of audited media.

The simple, but effective ad read "Say Hello! to publications that have qualified BPA circulations and goodbye to those who don't."

Members of BPA's Media Managers Committee selected the HELLO! house ad from 30 entries. The magazine will receive a plaque as well as a coupon for $1,000 worth of BPA services. (Peep the winning ad below.)

BNP Media took second place with its “Apples to Apples” house ad and Motivate’s “Clown” ad garnered third place.

The organization also announced that it will hold the contest again in 2010.