You Say Potato, and I Say Potato

Keeping the discussion of digital products straight.

By Ava Seave
01/14/2009 -03:20 PM

If you work for a multiplatform media company, the conversation among managers is sometimes very confusing in making distinctions between digital products and the digital marketing of physical and digital products. We have also found that being very clear about what might produce revenue now, versus what might produce a lead now is also a helpful distinction to make.

To keep what you’re discussing straight, we have found that the following simple table to be helpful. The left column lists products sold directly through the means described—in other words, products that can produce revenue on their own. The right hand column list ways to get lead generation to eventually sell a product through some sort of bounce back or interest gathering relationship. At the top of the chart are products that are digital sold digitally, with combination products sold digitally in the middle and physical products sold through digital means on the bottom.