The 2010 Audience Development All-Stars
Nine AD pros who have tapped into an entrepreneurial spirit to drive change for their companies and the industry.
Welcome to the fourth-annual Audience Development All-Stars—our list of the most creative individuals in circulation, consumer marketing and online audience development.
Over the past few years, any strategic or tactical win shines all the brighter, and in the following pages we present you with 9 professionals who have continued to innovate on the audience front—building new opportunities in both traditional and cutting-edge customer marketing initiatives.
Whether it’s a new approach to fulfillment, direct mail or database analytics, these are the pros who over the last year have helped keep, manage, and attract new audiences for their companies.
The Team
DATA ANALYTICS & RESEARCH
Peter Westerman, Ziff Davis Enterprise
DATABASE MARKETING
Andrew Kirshenbaum, Hearst Magazines
DIRECT MAIL
Grover Kirkman, Meredith
E-MEDIA MARKETING
Rick Bellan, UBM
EXECUTIVE MANAGEMENT
Gregg Michaelson, Rodale
FULFILLMENT
Ryan Mattek, Mansueto Ventures
INTEGRATED MARKETING
John Crewe, Haymarket Media
NEWSSTAND
Robert Cucciniello, Ogden Publications
ONLINE AUDIENCE DEVELOPMENT
Philip Charles-Pierre, Guideposts
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