ABC to Provide Audited Mobile Usage Stats for Handmark Users
Group confirms that Handmark's platform meets prerequisites as part of the ABCi audit process.
The Audit Bureau of Circulations’ interactive unit, ABCi, is partnering with mobile firm Handmark to provide audited mobile usage statistics for publishers and their advertisers. As a result, publishers that use Handmark’s apps will be able to include audited mobile app usage statistics on their publisher’s statements, consolidated media reports, and interactive audit reports.
“The burgeoning mobile market, paired with promising mobile advertising forecasts expected to top $3.3 billion by 2013, present a strategic opportunity for the publishing and advertising industries,” ABC president and managing director Michael Lavery says in a statement announcing the partnership.
Handmark’s Mobile Publishing Platform powers mobile applications for media companies across platforms, including iPhone, BlackBerry, Android, as well e-readers and other tablet devices like the iPad.
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