Hudson Valley DMA's 5th Annual Roundtable

Wed, 04/14/10

Where: Fairview Country Club, Greenwich, CT

Type: Seminar

contact: http://www.hvdma.org

Spring has almost sprung, and the annual HVDMA Round Table event is just around the corner. This “small group discussion” format is great for intimate conversations guided by experts in the field. As always, we have an exciting line-up of topics and speakers!

--The Multi-Channel Challenge with Lisa Hendrikson of 1-800-Flowers.com - Lisa will discuss effective ways to marry multiple channels -- email, postal, TV, etc. -- for campaigns with maximum results. Managed properly, the whole truly is greater than the sum of its parts!

--Power Partnerships with Dick Calvin of Holsted Marketing - Dick will facilitate a discussion on partnership strategies. Learn about online and offline partnerships, endorsements, how to identify your best potential partners, how to structure the plan, and how to build a power proposition based on each partner’s unique strengths.

--Direct to Ethnic with Diane Bernardini of Maryknoll - Diane will reveal the latest findings on ethnic marketing. You’ll be amazed at what you took for granted and what you don’t know about tackling the complex Hispanic market!

See bios below, and prepare for a brain-tickling, eye-opening event! As always, we’ve structured our program so you can participate in two different discussions.

AGENDA
11:30 – 12:00 Networking
12:00 – 12:45 Lunch
12:45 – 1:15 Round Table Session I
1:15 – 1:30 Break – Coffee / Dessert
1:30 – 2:00 Round Table Session II

Please reserve your spot early as seats are limited. Please note: this session we return to Fairview Country Club , our usual venue.