The Knot Inc. Brings The Nest to Newsstands

Title for newlywed couples will be available at select retailers beginning with June 2010 issue.

By Chandra Johnson-Greene
Wednesday, March 17, 2010

New York City-based wedding and lifestyle media company The Knot Inc. announced this week that it is bringing its popular controlled-circ title The Nest to newsstands. Dedicated exclusively to newlywed couples, 100,000 copies of The Nest will be available at select retailers beginning with the June 2010 issue.

Where The Knot and its companion Web site offers real-world solutions for planning a wedding, The Nest and its site offers tips for setting up a home and making marriage work after the honeymoon is over. Originally, The Nest was only distributed to newly married members of The Knot, but due to its popularity, the company decided to make it available at retailers, including Barnes & Noble, Borders, Target and Walmart, for the cover price of $4.99.

“We are thrilled to offer a new outlet in which to deliver our fresh style and much-needed advice for young couples,” Carley Roney, editor-in-chief, The Nest, said in a statement. “We are proud that our tell-it-like-it-is approach and modern style have resonated so strongly with both married and cohabitating couples. From furniture to finances, real estate to relationships, we are excited to bring the unique approach to couplehood of The Nest to a broader audience.”

According to a spokesperson for The Nest, the company has not made a decision yet about The Nest taking on a subscription-based model in the future, but hasn't completely ruled it out either. “Making it available on the newsstands is a great way for us to get our toes wet, so we’ll see how things go,” the spokesperson told AD. “But we’re kind of against the model of distributing a whole lot of copies because if a store runs out, then we have to replenish, but then the extras get thrown in a basement somewhere. It’s a big waste. So this is a good strategic step for us.”