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App Measurement Firm Localytics Raises $2.5 Million in Series A Round

Funding will go toward service expansion to mid-market publishers.

App analytics company Localytics just closed a Series A funding round, raising $2.5 million. Financing came from current investors Launchpad Venture Group and New York Angels. The company also picked up Hub Angels as a new investor.

As publishers scramble to push their brands into the app market, in many cases without much knowledge about how their audience uses apps or who, exactly, that audience is, they're collecting as much data as possible.

Localytics plans to use the money to expand its enterprise-level customer base as well as growing market share in the smaller to mid-level publisher categories.

According to the company, its Enterprise offering has been out of the reach of smaller and mid-market publishers. Its new Premium package—for a $95 per month fee—specifically targets the smaller publisher market and includes "many" of the Enterprise features.

The package measures Android, BlackBerry, iPad, iPhone and Windows Phone 7 apps.

"The need for mobile app analytics is exploding, fueled by continued growth in smartphones and the huge impact of Apple's iPad, Samsung's Galaxy and other tablets," said Raj Aggarwal, CEO of Localytics, in a prepared statement. "This new financing will enable us to better meet that demand, as well as expand our product portfolio to meet the needs of the mid-market."



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