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Active Interest Media has announced rate base increases for two of its publications, effective in Jan. 2013. Yoga Journal’s rate base will increase to 375,000 from 350,000, and Vegetarian Times' will increase to 315,000 from 300,000. This is the second recent increase for Vegetarian Times—in January 2012, the magazine’s rate base increased from 275,000 to 300,000 from the year prior.
Attributing the increase to the rising trend of consumer interest in healthy living, Bill Harper, vice president and publisher for AIM’s Healthy Living Group says the magazines also “both have loyal and long-term subscribers.”
While Harper points out that both of the publications “underlying markets” are growing, only Vegetarian Times, up 9.75 percent over 2011, has experienced an equally healthy growth in ad pages.Yoga Journal is down 2.89 percent over last year according to min’s November boxscores.
This story originally appears on AD sister site minonline.com.
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