6th Annual 2012 Audience Development All-Stars
Recognizing the Individuals Pushing the Boundaries of Customer and Brand Marketing.
Welcome to the sixth annual edition of the Audience Development All-Stars—our list of some of the most innovative circulators, consumer marketers and audience developers.
As we customarily do, we’ve isolated some of the key disciplines that make up and support the broader Audience Development category.
Cross-platform marketing dominates everyone’s to-do lists, but there are still core skills that support that overall goal: Database marketing, direct mail, fulfillment and social media to name just a few. Read on to see who’s developing some of the more unique projects and strategies that push our industry forward.
THE TEAM
Integrated Marketing
Kati Tucker, Sandow Media
Executive Management
Andy Wilson, Meredith National Media Group
Database Marketing
Mark Crone, Bonnier Corporation
Online Audience Development
Laura Heck, Time Inc.
Direct Mail
Geri Wilson, Crain Communications/Autoweek
Social Media Audience Development
Nick Blunden, The Economist
E-Marketing
Melissa Feiro, Advanstar
Fulfillment
Ted Hannah, Grand View Media Group
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