B-to-B Ad Network Breaks 1,000 Websites

BBN Networks says it grew 25 percent in 2011.

By Caysey Welton
Wednesday, February 22, 2012

The BBN Networks recently added six new media companies to its b-to-b ad network. The American Psychological Association, BNP Media, CQ Roll Call, Dennis Media, Mitochon Systems and Springwise have all been added to BBN’s portfolio.

The addition of these firms increases BBN’s b-to-b network reach to over 1,000 websites. Chairman Derek Reisfield describes the addition of BBN’s new partnerships as a “milestone,” and that the success of the company’s growth is proof that it is meeting its clients’ demand for finding a “qualified audience” in b-to-b advertising.

Reisfield indicates that BBN is performance-focused, beginning with a broad network approach, and then working with the client to target specific market needs. Reisfield states this approach ensures that “everyone has an opportunity” to reach their target audience.

BBN has been consistently growing since its 2008 launch. BBN says it reaches 50 million b-to-b buyers. Members include Cygnus Business Media, McGraw-Hill, Stamats Business Media and Summit Business Media.

Reisfield says that the company grew more than 25 percent in 2011, and expects even more growth in 2012. He attributes this growth to the company’s non-endemic approach to being “brand focused,” that is to say there is no company too small or too large for BBN’s vertical and horizontal solutions. BBN claims they provide solutions that are “beyond the banner” through a suite of services including creating, managing, and delivering advertising to business audiences.

Acccording to Reisfield, BBN’s “concept has been validated.” Not only is the company’s holdings portfolio growing, but also is their geographic scope. Nearly one-third of the company’s websites now operate in Europe, and BBN plans to further bolster this figure. In September of 2010 Folio: reported that BBN, a privately held Washington D.C. based company, opened an additional office in London.