CFO Publishing Launches Daily Deals Program
Online daily deal b-to-b marketplace designed to heighten audience engagement.
In an effort to increase brand engagement with the nearly one million finance executives within its network, CFO Publishing
is launching a daily deal program, CFO Deals
(pictured). The deals—which include everything from discounts on label makers to iPhone cases—are designed to give the publisher’s core audience of senior finance executives better avenues to vendor selections and product purchases.
“We cover a broad range of industries and company sizes for senior finance executives, so anything we can do to help them do their jobs better, and provide services to do that, that’s what we’re aiming to do. We look for that whether it's with our reporting, editorial content, research or events,” says John Pal, senior vice president of marketing, eMedia and audience development for CFO Publishing. “There’s always something else we can bring to the table to help them in their day-to-day lives, so we’ll continue to develop more and more products along those lines.”
By launching this daily deal program with RapidBuyr
, a targeted buying and selling platform for small and medium–size businesses, Pal says CFO Publishing can bring something of value to audiences that also drives individuals to comeback and engage with the brand regularly.
CFO does get a small percentage of the commissions paid, but the company doesn't expect it to be material. Many of the companies that readers are affiliated with do not possess the buying power to get significant discounts on the products and services they use and need, making CFO Deals a place to come for small or mid-sized companies. Making this deal program available, CFO Publishing says, makes collective buying power available to these groups in the form of discounts.
“We have an opportunity here—the daily deals that are available across all spectrums of the consumer and business-to-business audiences are very popular right now,” says Pal. “By bringing this to our audience it is just another reason for them to consider CFO as a tool to help them in their day-to-day lives. It meets the needs of the different niches of our audiences, and it’s a way to further engage the audience with the brand and become an integral part of their day and processes.”
CFO.com gets more than 300,000 visits each month on average, and the deals will be exposed to the CFO audience across other various media channels, including online, in print, through CFO mobile apps, the digital edition, and in editorial newsletters—bringing the total exposure into the 750,000 range. In the future, Pal says, the company plans to leverage audience information from CFO Deal users (as it normally does with other products) to segment files and target offers tailored for individual groups.