The Economist’s First Global CMR Shows Total Circ at 1.5 Million
Digital-only circ tops 88,000 for first half.
The Economist released its first global Consolidated Media Report provided by the Audit Bureau of Circulations (ABC) North America and ABC U.K. Monday, revealing the reach of its worldwide print and digital properties across seven regions tops 1.5 million.
The report shows that the brand’s global paid print and digital circulation for the first half of 2012 (January-June) amounted to 1,554,949, with over 88,000 paid replica and non-replica digital editions independently sold from the print edition.
Every week, about 631,967 unique devices access The Economist’s app. Meanwhile, The Economist online generates over 30.3 million page views; with the average visit duration falling around roughly nine minutes during the first half of 2012. According to its brand data, there are more than 2 million unique newsletter opens.
The CMR shows that as of August 31, 2012, The Economist had 5.6 million social media followers that consisted of 2.8 million Twitter followers, 1.1 million Facebook likes and 1.6 million Google+ circle members.
Figures show that there are 897,012 total subscribers in the North American region, as well as 57,314 paid digital subscribers. About 259,348 average weekly unique devices access Economist digital content in North America, and 3.2 million unique monthly visitors to The Economist online in this region as well.
“We have always endeavored to provide advertisers with the information they need to make informed decisions,” Paul Rossi, managing director and executive vice-president of The Economist Group, Americas, says in a press release. “As an international brand we work regularly with advertisers from around the world. The global CMR enables us to showcase our growing international reach in a clear and transparent way while also allowing advertisers to drill deeper and obtain regional data as well.”
ABC North America presented data for the North American and Latin American editions, and ABC U.K.’s audits covered the U.K., Continental Europe, Middle East, Africa and Asia Pacific.
The Economist released its first weekly magazine CMR for its North American edition earlier this spring, read that story here.
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