Folio: Taking Content-Creation Summit Series on the Road

Workshops on next-gen content development coming to LA, NYC and San Francisco.

By Michael Rondon
09/12/2012 -01:43 PM

FOLIO: unveiled a one-day, nuts-and-bolts training workshop this week
focused on presenting essential new skills for content creation and
deployment. The workshop will be conducted three times in 2012—in Los
Angeles (October 10), New York (November 14) and San Francisco (December
4).

Called C2, the workshop is built on more than 70 case studies and best
practices from around the media industry. FOLIO: general manager Tony
Silber and editor Bill Mickey will host the event.

“There’s never been a more exciting time to be in media,” Silber said.
“There are new channels, new formats, new expectations and new
opportunities. The basic relationship between content creators and
content consumers has evolved.”

The workshop's core curriculum is an analysis of case studies that show
how media companies are leveraging social, cross-platform tactics, video
and much more to build content creation strategies that address today's
reader behavior. Learn what’s on the minds of the innovators in
consumer, b-to-b, association media, city and regional, and hear what’s
right around the corner.

To register and to learn more, click here.

Michael Rondon is associate editor of Audience Development.