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Pew Report: Photo and Video Sharing Platforms on the Rise

Among 18-29 year olds, 63 percent of photo and video creators as a group share photos or videos they have found online.


A new study from the Pew Research Center’s Internet and American Life Project shows that new social sharing platform usage is on the rise among young adults ages 18-29.

Photo sharing sites Pinterest, Instagram and Tumblr are gaining popularity among adults 18 and older, and particularly with those 18-29. Photo curators—those that share images they have found online and not captured themselves—are more likely to be women and younger adults.

About 52 percent of those 18-29 have taken images they have found online and shared or reposted them on sites designed for sharing images. According to the survey of 1,005 adults ages 18 and older between August 2-5, which yielded a response rate of 799 individuals, 12 percent of online adults say they use Pinterest, which is dominated by women.

“Nearly a fifth of online women (19 percent) use Pinterest,” says the report. “Each ‘pin,’ which includes a caption, links back to the site from which it originated.”

About 27 percent of Internet users between ages 18-29 use Instagram, which is a photo-sharing service built around a smartphone app that allows users to filter or tint photos they’ve taken and then share them with their networks, says the report.

“The rise of smartphones is a major part of the story because those phones have cameras built into them, making it easy to take and share self-made pictures online,” says the report. “It is also safe to say that the rise of social media, especially YouTube and newer services like Pinterest, Instagram, and Tumblr has made curating activities easier because they are organized for easy image and video sharing.”

Some other key findings include:

•    38 percent of 30-49 year-olds repost images they have found online, and 40 percent of all female Internet users do so.

•    About 44 percent of 18-29 year-olds share videos on sites designed for image sharing. Among 18-29 year olds, 63 percent of photo and video creators as a group share photos or videos they have found online.

•    About 16 percent of 18-29 year-olds use Pinterest, with 19 percent of users being female.

•    5 percent of online adults use Tumblr, with some 11 percent of young adults using the social blogging service.

•    As a group, 69 percent of 18-29 year-olds have shared a photo or video they have created.

•    About 67 percent of 18-29 year olds share photos they have taken themselves. In all, 47 percent of women do this compared to 43 percent.

•    66 percent of online adults use Facebook; 20 percent uses LinkedIn and 16 percent use Twitter.

•    83 percent of adults aged 18-29 uses Facebook, with the second highest group being 30-49 year olds at 72 percent.

•    27 percent of 18-29 year-olds use Twitter, with that number dropping to 15 percent among those 30-49 years old.


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