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Source Interlink Companies, which creates content for more than 70 publications, 90 websites, events, television and radio properties; and Source Interlink Distribution, the company's retail, delivery and logistics division, are making strategic changes to both leadership teams. Source Interlink Distributuion will now have a new president in Michael Proché, while the company's media division will also gain a new executive vice president and president of The Media Source with David Algire.
The announcement comes during a tough time for newsstand sales across the publishing sector. Porché, who will be replacing Algire, will report to Source Interlink Companies’ president and CEO, Michael Sullivan.
According to a statement, Sullivan says Porché has the “experience in growing sales in a challenging economic environment, coupled with his background in leveraging logistic capabilities inherent in the newsstand channel to bring new products and services to market, [and] will be instrumental in leading our distribution business as this channel continues to evolve over the next three to five years.”
Algire, who was named president of the company’s distribution group in November 2010 after serving as vice president of retail sales for Meredith, will now transition to Source Interlink Media as executive vice president and president of The Media Source.
In this position, Algire will aim to expand the company’s client roster by providing consumer marketing, front-end management, procurement, production and digital media services. Additionally, Algire will also manage Source Interlink Media’s Consumer Marketing Group that includes both subscription and newsstand marketing.
Meanwhile, Porché will be directly responsible for all aspects of Source Interlink Distribution that include sales, category management, warehouse operations and merchandising services.
“David’s vast experience in consumer marketing, and his deep understanding of how to efficiently overcome the economic challenges media companies are currently facing, as well as his deep industry relationships made him the obvious choice to lead a group that has experienced phenomenal growth by offering the services that are desperately needed by a number of publishers who are looking to become more efficient in today’s business environment” Sullivan says in a statement. “We have successfully transitioned from a legacy print media company to a platform agnostic content creator with over half of our operating profits currently coming from non-print sources. No matter the delivery medium, Source Interlink Media remains highly committed to reaching our dedicated enthusiast audience across all platforms.”
Late last month, The Kroger Company moved its magazine supply and in store merchandising from Source Interlink to The News Group, which purchased Comag earlier this year.
[Editor's Note: An earlier version of this post incorrectly referenced MagNet data comparing Q1 2012 and Q1 2011 sales data for national distributors. That chart has been removed.]
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