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“The female Hispanic population feels strongly about both their Latina and American heritages and the traditional channels were not meting their media needs,” says Donna Kalajian Lagani, SVP and publishing director for Cosmopolitan and Cosmopolitan for Latinas, in a release.
Launched in May 2012, Cosmopolitan for Latinas debuted that year with Spring/Summer and Fall/Winter issues. In 2013, Hearst increased publication frequency to four issues and in 2014 there will be five, though the company plans to maintain its distribution of 545,000.
Advertising interest in the Hispanic market has helped total ad page sales jump more than 40 percent for the Fall 2013 issue as compared to the Summer 2013 issue.
“The Hispanic market continues to grow at a rapid pace,” contends Lagani. “We are thrilled that we have been able to fill this void in the media industry for both Latina women and our marketing partners.”