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Pinterest Introduces Analytics

Move could be next step in transition toward revenue growth.


Pinterest unveiled its first web analytics tool on Tuesday, letting site admins see exactly which content is generating the most user engagement.

The free metrics are available to all verified Pinterest site owners and include basic stats like how many pins or clicks your content has generated, who's pinning what content, what they're pinning them with and how much referral traffic it all brings back to your home site.

The move comes in response to calls for the service. The company says in its official announcement: "Bloggers, business, and organizations often ask us, ‘what are people pinning from my websites?'"

Third-party vendors have been providing the answer for some time now, but Pinterest's own analytics tool seems to be the next step in a path toward profitability. The site has been mainly concerned with keeping up its staggering growth, to this point-more than 4,000 percent last year alone, according to a comScore study.

"A lot of last year was keeping up with growth [and] the big change with touch-screen devices," Ben Silbermann, co-founder and CEO of Pinterest, told the Wall Street Journal in February. "[This year] we're building foundations to monetize."

The site also established separate guidelines and tools for business accounts in November.

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