About Audience Development

Audience Development Magazine

Audience Development (formerly Circulation Management)—“Connecting Media and Markets”—is the magazine and media industry’s most comprehensive and authoritative source on strategic trends and ongoing developments affecting cross-platform community building. The magazine, Web site (www.audiencedevelopment.com) and annual Audience Development Conference & Exposition focus primarily on providing upper and mid-level aud dev professionals with the information they need to effectively build and manage a customer base across their brand’s media platforms—print, digital and live events.

Audience Development Staff

	TONY SILBER General Manager Tony Silber is general manager of Audience Development and FOLIO:. He was part of the acquisition team at Red 7 Media that purchased FOLIO:, AD, and their related products in August 2004. Before the acquisition, Silber in 2003 launched M10, the executive-level magazine and information service for the magazine industry. Prior to M10, Silber was publisher of FOLIO: and Circulation Management when they were owned by Primedia. Silber was also editor of FOLIO: from 1998-2000. Silber has a bachelor's degree in history from the State University of New York at Albany.
	Bill Mickey Managing Editor Bill Mickey is managing editor of Audience Development magazine, the publishing industry’s top resource covering every aspect of audience development, circulation management and marketing. Bill was formerly senior editor of FOLIO:, AD’s sister publication, also published by Red 7 Media. Prior to joining Red 7, Bill was editor of EContent, where he was instrumental in relaunching the 30-year old magazine covering the digital content market. Before that, Bill was editor of Online, a trade publication serving information professionals in the online database and electronic information industry. He has held a variety of editorial roles in magazine publishing for 15 years.
	Chandra Johnson Greene Senior Editor Chandra Johnson-Greene is the senior editor of Audience Development and The Circulator e-newsletter. She previously served as an editor for PR Newswire's ProfNet, a subscription-based service that assists journalists in locating sources for their articles. She was in charge of the Profnet Wire, a daily tip sheet that highlights expert sources in various fields such as health, business, government, education and entertainment. She graduated magna cum laude from Virginia Union University in 2001 with a degree in English and received a M.A. in Magazine, Newspaper and Online Journalism from Syracuse University in 2002.
	Royden Seki Art Director Royden Seki is a NYC-based freelance art director. Along with the redesign of Circulation Management, now Audience Development, he also participated in the redesign of another Red 7 Media title, Agenda magazine.
	JOHN ELLERTSON Advertising Director John Ellertson is the National Accounts Manager for Audience Development and FOLIO:. He joined Red 7 Media in 2005 as a Regional Sales Manager for FOLIO: and Audience Development magazines. Before joining Red 7, John was the National Sales Manager for the leading interactive entertainment trade magazine, IE (GameWEEK). He also worked for AirAge Media as a Regional Sales Executive and has more than 10 years of advertising sales experience.
	KERRY SMITH President Kerry founded Red 7 Media, LLC in 2002 after a 7-year stint at Primedia, Inc. where he ran a group of 8 business-to-business magazines including American Demographics, PROMO, Corporate Meetings & Incentives and others. Prior to his joining Primedia, Kerry and his father ran their own publishing company which they started in 1987 and sold to Cowles Business Media in 1996. Kerry’s passion is creating and launching quality information products that serve niche markets and surrounding himself with talented, passionate teammates who excel at bringing them to life and serving their markets.