Direct Mail

Publishers Seek Solutions as USPS Nears Brink

traphael — Thu, 02 Feb 2012 16:20:10 -0500

Postmaster general promises effort to avoid rate increases, but makes no promises.

traphael — Mon, 05 Dec 2011 12:25:32 -0500

Delivery time will be extended by two to three days and up to nine for some periodicals.

traphael — Fri, 23 Sep 2011 15:11:22 -0400

Full vote expected in next several weeks.

traphael — Mon, 15 Aug 2011 17:15:22 -0400

New proposals have been submitted to keep the Postal Service solvent.

traphael — Mon, 08 Aug 2011 15:41:20 -0400

Periodicals revenue decreased 3 percent to $454 million.

traphael — Wed, 13 Jul 2011 15:03:05 -0400

Plans to lower postage expenses and improve efficiency.

traphael — Tue, 28 Jun 2011 16:08:56 -0400

USPS, APWU and magazine associations raise concerns over key elements.

traphael — Mon, 13 Jun 2011 13:27:28 -0400

The mail organization contends the Postal Regulatory Commission provided questionable data.

dtrombetto — Wed, 22 Jun 2011 17:00:38 -0400

You may have great creative for your DM campaigns, but that won’t fly for digital marketing.

traphael — Tue, 05 Apr 2011 14:22:02 -0400

The deal between the American Postal Workers Union and the Postal Service could save $3.8 billion.

ad-admin — Wed, 06 Oct 2010 11:40:17 -0400

New direct mail strategies help produce a 39 percent increase in total paid circulation.

dtrombetto — Thu, 16 Sep 2010 10:52:10 -0400

Tips for growing, managing and driving more revenue from your e-mail lists.

Mon, 03 May 2010 10:58:20 -0400

After successful multivariable testing on direct mail campaigns for Food Network Magazine, Hearst throws customer data into the mix.

ad-admin — Fri, 05 Mar 2010 11:44:15 -0500

Volume projected at 300 million to 1 billion new pieces.

ad-admin — Fri, 12 Feb 2010 15:13:55 -0500

Decline in direct mail accounted for 43 percent of 2009 revenue loss.