List Business

Winter 2012 List Pricing Sees Category-Wide Shifts

bmickey — Wed, 08 Feb 2012 12:39:26 -0500

Consumer magazine pricing edges up while b-to-b drops slightly.

dtrombetto — Fri, 09 Dec 2011 13:56:37 -0500

A primer on where to locate sources of productive lists.

traphael — Wed, 04 Jan 2012 14:27:47 -0500

By integrating its lead-gen efforts with its CMS, Edgell Communications has walked away with great gains.

bmickey — Tue, 01 Nov 2011 21:21:06 -0400

Fall pricing data from Worldata shows the category fell 26 percent.

traphael — Mon, 10 Oct 2011 15:14:12 -0400

Drop ends five consecutive quarters of growth.

traphael — Wed, 21 Sep 2011 15:55:41 -0400

Fierce Markets COO Maurice Bakley says publishers should be generating leads that give off credibility and impartiality.

traphael — Fri, 21 Oct 2011 09:42:35 -0400

Even after 112 years, Technology Review is still taking on creative strategies to increase revenue and readership.

bmickey — Wed, 20 Jul 2011 15:13:29 -0400

Summer pricing data from Worldata indicates the two email list categories fell 49 percent and 11 percent respectively.

dtrombetto — Thu, 24 Feb 2011 10:07:47 -0500

Fourth quarter 2010 shows big gains, drops for some firms according to a NextMark report.

bmickey — Wed, 26 Jan 2011 14:19:37 -0500

Winter list index also shows a drop in consumer email pricing.

dtrombetto — Tue, 09 Nov 2010 15:50:55 -0500

While some publishers have noticed scattered signs of recovery, the list business is still, in general, in decline.

ad-admin — Wed, 13 Oct 2010 10:21:01 -0400

Third-quarter B-to-B lists drop slightly while consumer mag list pricing flattens out.

ad-admin — Mon, 19 Jul 2010 17:10:29 -0400

B-to-b and b-to-c email lists, however, are still trending noticeably downward.

Tue, 15 Jun 2010 10:33:36 -0400

The White Plains-based list management firm will now manage Venture's entire List Services Division, including Xactmail.

ad-admin — Wed, 26 May 2010 13:54:20 -0400

Peerless Media partners with marketing data services business Mardev-DM2.