Social Media

Runner’s World Sees Boom In Social Media

traphael — Wed, 08 Feb 2012 12:58:08 -0500

Facebook climbs 111 percent in one year, Twitter by 293 percent.

Mobile Action Codes Increased 439 Percent in Top 100 Mags Last Year

traphael — Fri, 27 Jan 2012 10:23:01 -0500

QR codes accounted for 72 percent of the code formats used.

Report: 98 Percent of U.S. Online Population Uses Social Networks

traphael — Thu, 29 Dec 2011 08:55:08 -0500

Facebook now reaches 55 percent of global audience.

The Social Media and Magazine Divide

dtrombetto — Fri, 09 Dec 2011 14:05:44 -0500

In a Q&A with AD, L2’s Colin Gilbert discusses how his firm’s Digital IQ Index shows just how many magazines are not taking advantage of social media or are simply using it incorrectly.

Shape Garners 400,000 Sweepstakes Entries Via Barcode

traphael — Wed, 07 Dec 2011 14:46:45 -0500

60,690 readers scanned the 31 codes in the magazine’s November issue.

Glamour Gets 50,000 “Likes” From Social Campaign

traphael — Fri, 11 Nov 2011 14:20:45 -0500

Using interactive mobile tactics, the magazine drove social engagement for content and advertisers.

Tumblr Director Coatney Talks Social Strategy and Platform Monetization

traphael — Fri, 04 Nov 2011 12:12:40 -0400

During the 2011 FOLIO: Show Mark Coatney of Tumblr gave publishers insight into the social platform’s best uses.

Cashmore Offers Peek at Mashable Model

traphael — Wed, 02 Nov 2011 17:06:58 -0400

During FOLIO: Show Q&A keynote, the tech blog founder highlights the importance of social media.

Billboard Partners with American Express on Facebook Channel

traphael — Tue, 18 Oct 2011 11:38:49 -0400

Content and audience interaction will be handled by Billboard.

IAB Event Examines Intersection of Social Media and Marketing

bmickey — Wed, 05 Oct 2011 15:19:26 -0400

At Mixx, LinkedIn, Twitter speak to advertising progress on their platforms.

How Publishers Are Reacting to Facebook’s New Features

traphael — Wed, 28 Sep 2011 15:25:14 -0400

Post F8, Bonnier and Complex Media talk about new opportunities with the platform.

Facebook Expands Content Sharing Capabilities

bmickey — Thu, 22 Sep 2011 17:02:10 -0400

Open graph changes, ticker installment automatically shares content.

Glam Media Acquires Ning

bmickey — Wed, 21 Sep 2011 10:53:22 -0400

Stock deal reportedly in $150 million to $200 million range.

Twitter Rolling Out Analytics Tool

bmickey — Wed, 14 Sep 2011 15:27:33 -0400

Long-awaited ability to track traffic and tweet data available now to select partners, rest in a few weeks.

Twitter Audience Grows to 100 Million Active Monthly Users

traphael — Fri, 09 Sep 2011 12:07:55 -0400

About half of those using this social media platform are doing so from their mobile phones.