Audience Development

The Washington Post Co. Plans to Expand Foreign Policy Brand

bmickey — Wed, 25 Jan 2012 14:01:00 -0500

Hires FP contributor David Rothkop as CEO to oversee the newly-formed group.

traphael — Tue, 10 Jan 2012 16:23:49 -0500

Luxe Interiors + Design will roll out a Chinese edition in February 2012.

traphael — Tue, 10 Jan 2012 16:23:49 -0500

Luxe Interiors + Design will roll out a Chinese edition in February 2012.

bmickey — Wed, 21 Dec 2011 15:03:22 -0500

November issue campaign drew a 4 percent response rate, 15,000 site visits.

bmickey — Wed, 21 Dec 2011 15:43:57 -0500

Product to be sold exclusively at Target for $4.99.

bmickey — Wed, 14 Dec 2011 15:53:52 -0500

The daily deal site acted as an effective substitute for a direct mail campaign.

traphael — Tue, 06 Dec 2011 12:42:45 -0500

Opportunity to launch channel identified this summer.

bmickey — Tue, 15 Nov 2011 16:29:01 -0500

Net loss would have been double without the delayed health benefit pre-payment.

bmickey — Mon, 07 Nov 2011 12:13:21 -0500

Deal closes on the heels of Clark ending a services contract with a corporate turnaround firm.

traphael — Tue, 01 Nov 2011 11:15:32 -0400

The announcement comes on the heels of expanded channel lineup from Google.

traphael — Mon, 24 Oct 2011 16:30:53 -0400

Publisher says the supplement has potential to be a stand-alone product.

bmickey — Tue, 20 Sep 2011 10:10:15 -0400

Deficit reduction plan permits USPS “to seek modest one-time increase.”

bmickey — Wed, 14 Sep 2011 14:47:30 -0400

Sessions examine ROI-driven themes for apps, content sales and database marketing.

bmickey — Mon, 12 Sep 2011 09:54:24 -0400

Publishing assets will be rolled into McGraw-Hill Markets.

bmickey — Mon, 12 Sep 2011 12:26:11 -0400

According to Kantar Media, quarter-to-quarter uptick slows, fueling recovery worries.