Database Development

Integration, Meet Circulation

traphael — Fri, 07 Oct 2011 11:49:55 -0400

In the U.S. portion of the Hachette deal, Hearst Magazines gets five new titles. Here, AD checks in with Liberta Abbondante about Hearst’s strategy going forward.

Data Collection and The New Market Realities

traphael — Fri, 21 Oct 2011 10:00:39 -0400

Charlie Swift, vice president of strategy and marketing for Hearst Digital Media, weighs in on where consumer data is headed.

How To Build and Maintain a Masterfile

dtrombetto — Thu, 24 Feb 2011 14:53:19 -0500

Technology Review sees a 10 percent jump in digital subscriptions.

Mining Your Audience Database

ad-admin — Wed, 03 Nov 2010 10:20:58 -0400

Three tips for putting all that data to work.

McCurdy: Databases Key to the Revenue-Streams of the Future

ad-admin — Fri, 08 Oct 2010 15:06:45 -0400

Canon’s 1.2 million-name database has helped generate more than $1 million.

Successful Farming Teams With Farm Market iD on Data Solution

ad-admin — Wed, 22 Sep 2010 11:08:23 -0400

Deal includes revenue share, partner fees.

SEC Charges Former infogroup CEO for Skimming $9.5 Million

ad-admin — Tue, 16 Mar 2010 17:40:29 -0400

Vinod Gupta settles for $7.4 million and other penalties.

New Database for EE Times Group Clears Path for Major Strategic Changes

Tue, 23 Feb 2010 16:57:44 -0500

Fulfillment vendor will assist brand in further integration of database, launch of paid Web sites.

Frank Cutitta Leaves IDG Connect

ad-admin — Thu, 28 Jan 2010 13:00:21 -0500

Former GM steps down to restart consulting group.

Hachette Filipacchi U.S. Partners with Equifax to Enhance Its Customer Database

ad-admin — Tue, 01 Dec 2009 13:23:51 -0500

New agreement will help build out email deployment data.

NTCFI Luncheon Panel Offers Tips on Database Integration

Fri, 13 Nov 2009 16:38:51 -0500

Knowing what your products your customers are using is just the beginning, according to PennWell's Gloria Adams.

Optimizing Your Database for Lead-Gen

ad-admin — Fri, 25 Sep 2009 12:25:34 -0400

Capturing the information that's critical for a fully realized lead.

Top 5 Database Maintenance Must-Dos

Mon, 01 Jun 2009 12:05:17 -0400

Take these issues into consideration before wrapping up your centralized database construction.

The Unified Database: Today’s Survival Imperative

Wed, 29 Apr 2009 14:20:33 -0400

Creating a unified database that delivers on its objectives and ROI is a massive undertaking. What are the make-or-break elements? Here’s what we uncovered when we put that question to AD and database marketing executives.

Todd Leiser

Mon, 30 Mar 2009 14:06:36 -0400

Vice President, Rodale Direct