Blogs
Three Lessons Learned from Implementing Marketing AutomationHugh Byrne It may require an investment, but the ROI it drives is more than worth the effort. |
Waiting to See How the Mercury News Situation Shakes OutLinda Ruth Publishers balance support while mulling alternate distribution plans. |
Engaging The Expired Subscriber in The Digital AgeRoy Beagley The way we apply the rules of publishing may have changed, but the rules themselves are as sound as they always were. |
Tapping Overlooked Mediums For New PromotionsRoy Beagley The term “what goes around comes around” is very true in publishing. |
Beyond the Check BoxNick Cavnar The qual form is limited in an increasingly segmented and data-focused sales environment. |
Revenue from RequalificationsRoy Beagley Consider approaching a favored advertiser and offering to add them to your requalification form with an offer for your subscribers. |
A Look at Barnes and Noble's Magazine TeamLinda Ruth How the chain is merging trend data and promotions to drive sales. |
4 Easy Steps to Successful Renewal ProgramsRoy Beagley How do you promote to them and determine at what point to stop sending renewal efforts? Find out how to weigh performance and meet requirements. |
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