Blogs
Nielsen Forms Alliances to Combine Offline and Online DataAva Seave It's no surprise that behavioral data is key to ad effectiveness. |
Best Practices for Polybagging Premiums to Increase Newsstand SalesLinda Ruth Although the practice has declined in popularity, it can still be a powerful tool. |
Aggregators vs. Content CreatorsJason Fell When does linking and excerpting news stories by third parties cross the line? |
New Circ-Centric BPA Rules for Digital Magazines Are A Setback for Ad SalesJosh Gordon The new rules offer nice-to-know information for advertisers, but not the kind that an audit really needs to verify. |
The Laws of Marketing Physics Apply Online TooTony Uphoff The Web has clearly generated a massive amount of marketing revenue, but it's direct marketing revenue for the most part, not advertising. |
Magazines Have an Advertising Perception Problem, Not a Consumer ProblemJason Fell Hearst’s Michael Clinton on the ‘Magazines, The Power of Print’ campaign. |
Italian Vogue’s New Targeted Sites: A Catalyst for Change?Chandra Johnson-Greene It seems as though these sites have a lot of unfinished business to tend to. |
Battle of the Magazine Covers: Vogue Vs. Harper’s BazaarJC Suares Both are equally fashionable, but does their expertise extend to their sense of self-promotion? |
 |
 |
 |
Career Center 
Join the Audience Development Group on mediaPRO
Connect with Magazine, eMedia & Publishing Industry Peers
Latest Audience Dev Discussions
Upcoming Webinars
Telemarketing’s Evolving Role in the Source Mix
Learn how publishers are maximizing their use of telemarketing as a subscription generator.
Digital Edition Circulation Best Practices
This Webinar will cover marketing digital editions to your readers, working with vendors, attracting new...
Recent Webinars
