Audience Development Bloggers
In the B-to-B World, Email and Engagement Should Go Hand in HandChandra Johnson-Greene You may want to think twice before doing an email campaign without involving social media. |
ABC's Dos and Don'ts for Digital Editions on the iPadChandra Johnson-Greene The Board voted in March to broaden its definition of digital magazine to include the iPad, but there are still a few no-nos. |
Tools for Learning More About Your Twitter FollowersChandra Johnson-Greene Using these tools may help you figure out how to market to your Twitter followers more effectively. |
Italian Vogue’s New Targeted Sites: A Catalyst for Change?Chandra Johnson-Greene It seems as though these sites have a lot of unfinished business to tend to. |
Testing Small (At A Big Cost?)Chandra Johnson-Greene DMA Circ Day panelists discussed the benefits of multivariate testing, but is it worth the cost and time? |
Why Carry Magazines When You Can Wear Them?Chandra Johnson-Greene Swedish company creates what it says is the 'world's first wearable magazine.' |
Hello! Middle East Wins BPA House Ad ContestChandra Johnson-Greene |
The Importance of Monitoring Social MediaChandra Johnson-Greene |
More than 100,000 Votes Cast for ASME’s Cover ContestChandra Johnson-Greene |
BPA Announces New House Ad Contest to Foster Creativity—and a Positive ImageChandra Johnson-Greene |
Will the USPS Seek An Exigent Rate Increase?Chandra Johnson-Greene |
July '09: The Month of Rising Rate BasesChandra Johnson-Greene |
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