Audience Development Bloggers
Expanding Traditional Services into New Media OpportunitiesLinda Ruth Ingram debuts print on demand service at PBAA/MPA Retail Conference. |
Cowley Taking Over Some of Mercury News' DistributionLinda Ruth Frozen orders are back in action. |
Waiting to See How the Mercury News Situation Shakes OutLinda Ruth Publishers balance support while mulling alternate distribution plans. |
A Look at Barnes and Noble's Magazine TeamLinda Ruth How the chain is merging trend data and promotions to drive sales. |
Reader Responses to Scan-Based TradingLinda Ruth Executives from across the supply chain weigh in on new developments. |
The Latest Initiative in Scan Based TradingLinda Ruth Collaborative Pay and Report on Scan project underway. |
Reader Feedback on Payment DeferralLinda Ruth Audience Development readers weigh-in on payment deferral for low-frequency magazines. |
A Peek Into a Wholesaler Warehouse, Part TwoLinda Ruth A merchandising visit to a nearby WalMart superstore shows, soup to nuts, what a Source Interlink merchandiser does on a typical day. |
A Peek Into a Wholesaler WarehouseLinda Ruth The complexity of the operation is best appreciated first-hand. |
The Impact of Hurricane Sandy on Mag DistributionLinda Ruth From Hudson News' perspective, it could have been worse. |
Source Interlink Payment DeferralLinda Ruth In other words, if the deferment is granted, you get your full on sale. If it isn’t, the wholesaler won’t hold on to the inventory for you. |
The Balance Between Draw and SalesLinda Ruth Publishers are trimming their one- and two-copy accounts. |
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