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E-Marketing

MPA Rolls Out Pilot Program For Digital Measurement Standardization

Opt-in program builds off of guidelines issued in April 2012. more »

Quad/Graphics Takes Stake in Pixability Inc.

Minority interest in video marketing firm allows printer to tap new avenues. more »

Unseating a King: At Meredith Corp. Data, Not Content, Reigns Supreme

EVP and chief digital officer Liz Schimel on how data drives decision making and forms the underpinning of the company’s content and sales strategies. more »

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