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Variety.com Taps Behavioral Targeting, Predictive Content Recommendation Platform
Newstogram creates profiles about users’ interests, based on their engagement. more »
Canon Communications Launches Behavioral Targeting Ad Program
Initial tests showed a 49 percent increase in clickthrough rates. more »
Web Sites Still Core to Mobile Strategy
Adobe survey indicates apps play a supporting role in digital commerce and promotions. more »
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The 2010 Audience Development All-StarsNine AD pros who have tapped into an entrepreneurial spirit to drive change for their companies and the industry. ... more » |
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