Video Center

We sat down with Penton’s newly-appointed vice president of audience development and research and talked about the evolution of audience development for b-to-b publishers as well as Penton’s opportunities for developing its customer marketing strategy.

An inside look at the 2010 FOLIO: Show and Audience Development Conference.

We sit down with Mansueto Ventures' consumer marketing director Patrick Hainault for the fourth installment in a five-part FOLIO: Show video series. Hainault discusses the near-collapse of the newsstand early last year and what changes could be made to the supply chain to make it a more robust sales channel.

The 2010 FOLIO: Show is returning to New York City this year, June 7 to 9, along with a co-located Audience Development Show. One of the stand-out sessions is called “Revisiting the Revenue Potential of the Paywall: How It Might Work For You.” Here, we check in with session speaker Elissa Tomasetti of the Financial Times about how the publication has built a successful—and profitable—online paywall.

From the 2008 CM Show: CM associate editor Chandra Johnson-Greene catches up with Don Pazour to discuss how he has placed circulators at the forefront of the company’s rapidly-changing customer marketing and Web-development efforts.

From the 2008 CM Show: Jason Yee, Canon Communications' circulation manager, discusses how the role of the circulator has moved away from the "traditional" to encompass the many components of the brand.

From the 2008 CM Show: The former editor-in-chief of The Industry Standard talks about his latest venture, NewWest.net, a regional network of Web sites, and the lessons he learned from the stratospheric success and subsequent, gut-wrenching decline of The Industry Standard.

From the 2008 CM Show: Madison (Wisconsin) Magazine’s Kent Palmer talks with CM managing editor Bill Mickey about the circulation issues unique to regional publications, including the rapid growth of smaller market publications—and the difference between “thunk” and “thwip.”

From the 2008 CM Show: Cavnar reveals how the circulation and audience development departments are faring in the midst of a corporate-wide repositioning to a Web-focused strategy.

From the 2008 CM Show: Nicole Bowman discusses IDG’s recent outsourcing of circulation and audience development services to a third-party, and whether that’s an increasing trend in today’s economically-challenged environment.

From the 2008 CM Show: Rick Alovis chats with Red 7 Media GM Tony Silber and gives his perspective on the Circulation Management Conference and Expo, his key takeaways, and impact of e-media on all things circulation.

From the 2008 CM Show: Sylvia Sierra, SVP, corporate audience development at Access Intelligence, discusses the wide range of cutting-edge audience development responsibilities and how publishers should view their growing product portfolios.

From the 2008 CM Show: Todd Kotlarek offers his take on the Circulation Management Conference and Expo and the growing importance of “hyper niche” and “hyper local” content.

In a keynote at the 2008 Circulation Management Conference in Chicago, Access Intelligence CEO Don Pazour explained that, especially in the b-to-b space, audience relevance and growth is the key metric for success—more so even, than content or commerce.

In a luncheon keynote at the 2008 Circulation Management Conference in Chicago, Jonathan Weber, founder, publisher and CEO of Montana-based NewWest.net, and former editor-in-chief of The Industry Standard, outlined how he built a regional network of Web sites, and why its success will be driven by editorial appeal.