Video Q+A: Elissa Tomasetti, VP, Marketing and Audience Development, Financial Times

The 2010 FOLIO: Show is returning to New York City this year, June 7 to 9, along with a co-located Audience Development Show. One of the stand-out sessions is called “Revisiting the Revenue Potential of the Paywall: How It Might Work For You.” Here, we check in with session speaker Elissa Tomasetti of the Financial Times about how the publication has built a successful—and profitable—online paywall.

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