Audience Acquisition Techniques for a Multidimensional Era

Tuesday, February 9, 2010 2pm - Register Now

Ask anyone involved in audience development about how their job has changed and they'll describe a process of convergence. What used to be a challenging, but fairly straightforward, process of attracting a print audience for regular-frequency magazines and maintaining its quality for advertising purposes. Now, though, audience development is about aggregating and maximizing the value of readers, users, buyers and visitors across a variety of media, and developing a rich understanding of what they want. Audience development is one part traditional skills these days, and two parts marketing and Web strategy. Attend this Webinar and find out the skills you need to thrive in the Multidimensional Era.