B2B Benchmarks
Tuesday, April 22, 2008 2pm - Click here to view webinar
Circulation Management magazine reports on its in-depth 2008 study of b-to-b acquisition and renewal benchmarks. CM, along with Nick Cavnar, VP of Circulation & Database Development at Hanley Wood, will analyze patterns and comparative data in acquisition and renewal source mix, response rates, costs and much more. As the media landscape diversifies, the acquisition and renewal process is becoming increasingly complex. We’ll present a snapshot of how leading publishers are building their strategies and cost structures and what it means for the industry at large.
Sponsored by:
Speaker 1:
Nick Cavnar
VP, Circulation and Database Dev.
Hanley Wood
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