- By Topic
Tuesday, October 21, 2008 2pm - Click here to view webinar
Both b-to-b and consumer circulators continue to use the traditional tactic of telemarketing to attract and retain subscribers—but with a few updates. CM will review how telemarketing continues to fit into the source mix, how circulators are putting BPA Worldwide’s Telemarketing Recording Rule into practice, and how publishers can successfully combine telemarketing with other sources, including email and the Web, in order to sell products beyond the print magazine.
VP Audience Development
1105 Media Inc.
Audience Development & Show Logistics Director
Advanstar Communications, Inc.
Connect with Magazine, eMedia & Publishing Industry Peers