Mastering Email Marketing for New Business and Renewals
Tuesday, November 17, 2009 2pm - Register Now
This is a limited access, exclusive content, pay-per-view event: Direct marketing via traditional—read, print—methods has been pinched in both cost and performance. As a result, publishers have been increasingly relying on digital marketing methods to land new business and keep existing subscribers active. Yet technical, delivery, scheduling and creative issues conspire to drag down the performance of a publisher’s most promising, and cheapest, marketing tactic. We’ll explore how to master all the elements of successful email marketing campaigns for both new customers and repeat business. Get live and On-Demand access for just $69.95!
Speaker 1:
Tim Langlitz
Director, Online Business Development
F+W Media
Speaker 2:
Janine Slaughter
SVP of Customer Marketing
Rodale
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