Maximizing the Value of Digital Editions
Tuesday, September 28, 2010 2pm - Register now
You can either use a digital edition to provide a simple digital alternative to your readership, or you can push the platform into more strategic uses to drive real revenue and circulation growth. Join us for this Webinar for a rundown of specific tactics to transform your digital editions into money-making audience growers.
Sponsored by:
Sponsored by:
Speaker 1:
Peter Houston
Editorial Director
Advanstar Communications
Peter Houston is Editorial Director for Advanstar Communications in Europe and has worked in magazine publishing for more than 20 years. He speaks regularly at industry events on the development of digital magazines, is a judge at the Digital Magazine Awards 2010 and writes about the future of the format at the Flipping Pages Blog http://www.flippingpages.org.uk
Speaker 2:
George Otto
Owner
Publishing Transitions
George Otto is a seasoned publishing professional, with direct experience successfully migrating print magazines into the digital media revolution that is sweeping across the publishing industry. As Production Director for PassageMaker magazine, he led the move into digital publishing, developing and managing the editorial, advertising, and circulation strategies for the digital publications, as well as the development and introduction of the iPhone/iPad apps for the PassageMaker products. He created Publishing Transitions because he understands the scope of the effort to successfully incorporate dynamic digital publishing, and the critical need to bridge traditional print management with this developing technology.
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