Multivariate Testing Online: Case Studies
Tuesday, August 25, 2009 2pm - View On-Demand
Multivariate testing, which allows a marketer to generate elements of an online campaign (such as headlines and copy), create multiple versions of each element, and combine them to find the most effective combinations, can both save time and improve a campaign’s efficiency. In this Webinar, speakers will share their experiences with multivariate online testing and provide tips on how to execute tests and then interpret and implement the results.
Speaker 1:
Kristy Kaus
Research Director
Active Interest Media
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