Telemarketing’s Evolving Role in the Source Mix
Tuesday, March 23, 2010 2pm - Register Now
As the publishing industry changes, so does the source mix. Audience developers are constantly tweaking their sources to exploit response rates, shifting customer preferences, and budgetary necessities. Some elements of the source mix, however, never go out of style. Telemarketing is one of those. This Webinar will examine how publishers are maximizing their use of telemarketing as a subscription generator. We’ll look at domestic and offshore trends, innovative script development, the best periods to use telemarketing in the cycle, requalification and new business opportunities, and how vendors are keeping up with publisher demands.
Recently in 
Most Read on Audience Development
 |
 |
 |
Career Center
Join the Audience Development Group on mediaPRO
Connect with Magazine, eMedia & Publishing Industry Peers
Latest Audience Dev Discussions
Upcoming Webinars
No Upcoming Webinars
Recent Webinars
