Using Your Database to Streamline Customer Experience

Tuesday, October 26, 2010 2pm - Register now

A centralized database doesn't just open up operational efficiencies and give you a more comprehensive customer view. It can also serve up opportunities to streamline the customer experience. Join us for this Webinar to learn how publishers are using data to provide better targeting, related content and cross-selling opportunities and innovative customer service functions.

Speaker 1:

Amandeep Sandhu
Manager of Audience Acquisition and Engagement
EE Times Group

Amandeep Sandhu is the Manager of Audience Acquisition and Engagement for EE Times Group. Amandeep is responsible for the global audience engagement strategy for the media properties, which includes EE Times, Embedded and TechOnline as well ESC global events. Amandeep started his career as a Senior Software Developer with Cadence Design Systems Inc., where he worked on the development of the next generation PCB Design Entry tool, developing algorithms and GUI’s, and developed an intelligent Language Sensitive Editor (LSE), which was used to edit design files written in Verilog or VHDL.. Most recently Sandhu was a Project Throughput Manager in Semiconductor Insights’ Engineering Group, where he collaborated with the senior management team to develop strategic plans regarding many facets of the business. Sandhu received a Bachelor of Engineering (Computer Science and Engineering) from Thapar Institute of Engineering and Technology, India. He also attended the University of Ottawa, Canada while working with the Semiconductor Insights division where he obtained his Master’s in Business Administration degree in January of 2009.

Speaker 2:

Vicki Hennin
Vice President, Strategic Marketing & Business Intelligence
Diversified Business Communications

As VP Strategic Marketing & Business Intelligence, Ms. Hennin oversees both Diversified's global best practices around marketing strategy and Diversified's marketing services, analytics and project management office. Before joining the company in 1996, Ms. Hennin worked in the Direct Marketing Department at LL Bean. Previously, she was the Circulation Manager for PC Week, a Ziff-Davis publication.